top of page
Economics & Management Department Image.

MANAGEMENT & MARKETING DEPARTMENT

STUDENT PRESENTERS

Organized By Discipline

CURCA Logo.png

Blaise Bernal '22
MAJOR: BUSINESS
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING

Instagram vs TikTok

This poster talks about the difference between two social media platforms - Instagram and TikTok. Our poster focuses on social media advertising and how social media allows there to be numerous ways of interactions between consumers, content and products. Our poster compares TikTok and Instagram to see which platform reaches more engagement. Our project shows whether or not Instagram can utilize the same format as TikTok.

CURCA Logo.png

Luke Sheperd '24
MAJOR: MARKETING
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING

Instagram vs TikTok

This poster talks about the difference between two social media platforms - Instagram and TikTok. Our poster focuses on social media advertising and how social media allows there to be numerous ways of interactions between consumers, content and products. Our poster compares TikTok and Instagram to see which platform reaches more engagement. Our project shows whether or not Instagram can utilize the same format as TikTok.

CURCA.png

Jeanette Vorobyova '22
MAJOR: MARKETING 
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING 

Instagram vs TikTok

This poster talks about the difference between two social media platforms - Instagram and TikTok. Our poster focuses on social media advertising and how social media allows there to be numerous ways of interactions between consumers, content and products. Our poster compares TikTok and Instagram to see which platform reaches more engagement. Our project shows whether or not Instagram can utilize the same format as TikTok.

CURCA Logo.png

Michael Benevides '22
MAJOR: BUSINESS MANAGEMENT

FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING

Digital World Marketing Towards Different Generations

When selling products attracting specific age groups, it is important to market in a way that captivates them. Here, we will portray the many different marketing and digital aspects of selling based off primary needs within the generational groups X, Y, and Z.

CURCA.png

Lindsey Ganshirt '22
MAJOR: BUSINESS MANAGEMENT
 FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING 

Digital World Marketing Towards Different Generations

When selling products attracting specific age groups, it is important to market in a way that captivates them. Here, we will portray the many different marketing and digital aspects of selling based off primary needs within the generational groups X, Y, and Z.

CURCA Logo.png

Zachary Graveline '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING

Personal Branding Within Social Media

As our world changes, social media is at the forefront of personal branding. Personal branding is defined as how you portray yourself to the public and monetize your brand. This presentation will analyze how personal branding pertains to social media and how influencers become successful.

CURCA.png

Laura Griffin '22
MAJOR: BUSINESS MANAGEMENT
 FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING 

Personal Branding Within Social Media

​As our world changes, social media is at the forefront of personal branding. Personal branding is defined as how you portray yourself to the public and monetize your brand. This presentation will analyze how personal branding pertains to social media and how influencers become successful.

CURCA Logo.png

Corey Hazzard '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING

How Do NFT’s Fit in the World of Art? & Why are They Valuable?

There are two sides of the coin for people who know what NFT Art is. Some believe its the next biggest thing and is worth its value, while others believe its not real art and shouldn’t have prices as high as $ 91 million . This study is here to determine what truly makes NFT art ”real art”. What decides their worth, when anyone is capable of creating NFT artwork and uploading it.

CURCA.png

Nia Hernandez '23
MAJOR: MARKETING 
 FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING 

How Do NFT’s Fit in the World of Art? & Why are They Valuable?

There are two sides of the coin for people who know what NFT Art is. Some believe its the next biggest thing and is worth its value, while others believe its not real art and shouldn’t have prices as high as $ 91 million . This study is here to determine what truly makes NFT art ”real art”. What decides their worth, when anyone is capable of creating NFT artwork and uploading it.

CURCA Logo.png

Joseph Johnston '22
MAJOR: BUSINESS MANAGEMENT

FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING

TikTok Advertising & Targeting Gen Z

TikTok is predicted to have over 1.5 billion users by the end of 2022 according to Business of Apps. Generation Z makes up more than half of these users. This project will examine the advertising landscape of TikTok, its features, and how it is targeting Generation Z.

CURCA.png

Ashley Kelly '22
MAJOR: BUSINESS MANAGEMENT
 FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING 

TikTok Advertising & Targeting Gen Z

TikTok is predicted to have over 1.5 billion users by the end of 2022 according to Business of Apps. Generation Z makes up more than half of these users. This project will examine the advertising landscape of TikTok, its features, and how it is targeting Generation Z.

CURCA Logo.png

Maureen Kelly '22
MAJOR: BUSINESS MANAGEMENT 
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING 

Instagram: Do Paid Ads Engage More Than Organic Growth?

The goal of social media marketing is to create consistent engagements, maintain a following, and bring awareness to your brand. Instagram is becoming a great tool for social media marketers. Instagram’s algorithm is influenced by four different things: information on posts, information on the page posting, user activity, and user interaction history. Other things like time spent, number of likes, comments, saves, and profile taps are also taken into consideration. When a brand builds their social media presence using an organic approach, they are using free tools offered by Instagram. They are posting content for their already loyal followers to see and engage with. This helps the brand maintain relationships with these followers, but it does not allow the brand to gain new ones. Paid growth allows brands to reach a new audience. To do so, a brand will pay Instagram to share their content. In return, Instagram interrupts their algorithm and inputs the brand’s content for the new users to see. This allows the brand to reach Instagram users that may not see their content otherwise. If the user likes the brand’s content, they will engage with the paid post or even follow the brand to see more of their content on a consistent basis. To have a strong presence on Instagram, a brand needs to use both organic and paid advertising on their page. Organic growth helps maintain the brand’s current engagements and follower list, while paid growth contributes more engagements and adds more followers to their list.

CURCA.png

Madeline LeBlanc '22
MAJOR: MARKETING
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING

Instagram: Do Paid Ads Engage More Than Organic Growth?

​The goal of social media marketing is to create consistent engagements, maintain a following, and bring awareness to your brand. Instagram is becoming a great tool for social media marketers. Instagram’s algorithm is influenced by four different things: information on posts, information on the page posting, user activity, and user interaction history. Other things like time spent, number of likes, comments, saves, and profile taps are also taken into consideration. When a brand builds their social media presence using an organic approach, they are using free tools offered by Instagram. They are posting content for their already loyal followers to see and engage with. This helps the brand maintain relationships with these followers, but it does not allow the brand to gain new ones. Paid growth allows brands to reach a new audience. To do so, a brand will pay Instagram to share their content. In return, Instagram interrupts their algorithm and inputs the brand’s content for the new users to see. This allows the brand to reach Instagram users that may not see their content otherwise. If the user likes the brand’s content, they will engage with the paid post or even follow the brand to see more of their content on a consistent basis. To have a strong presence on Instagram, a brand needs to use both organic and paid advertising on their page. Organic growth helps maintain the brand’s current engagements and follower list, while paid growth contributes more engagements and adds more followers to their list.

CURCA Logo.png

Julia Mirsky '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING

The Covid-19 Pandemic: Effects on the Retail Industry

For this project ​​we researched the digital impact on the retail industry. The pandemic has changed the way that consumers shop and search for products. It has revolutionized the industry by offering a safe and convenient retail process through a variety of digital platforms. The Covid-19 pandemic also played a major role in changing consumer buying behavior. Many consumers became first time buyers online instead of shopping in person. Many offline retail locations lost foot traffic and had to close their doors. Shopping in person will continue to be the leading way of purchasing but e-commerce will continue to grow in years to come.

CURCA.png

Sean Morrison '24
MAJOR: ACCOUNTING
 FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING 

The Covid-19 Pandemic: Effects on the Retail Industry

​For this project ​​we researched the digital impact on the retail industry. The pandemic has changed the way that consumers shop and search for products. It has revolutionized the industry by offering a safe and convenient retail process through a variety of digital platforms. The Covid-19 pandemic also played a major role in changing consumer buying behavior. Many consumers became first time buyers online instead of shopping in person. Many offline retail locations lost foot traffic and had to close their doors. Shopping in person will continue to be the leading way of purchasing but e-commerce will continue to grow in years to come.

CURCA Logo.png

Chris Norvold '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING

Non-fungible Token (NFTs) in Sports and Gaming

NFT’s are a fast growing industry. They use blockchain technology allowing users to trade collectables over the internet. We look to highlight the Sports and Gaming sector within NFTs since it makes up about 35% of the NFT market equating to a 2 billion dollar industry. With endorsements from large corporations like the NBA, NFL, and MLB it is certain that this technology will remain relevant for the foreseeable future.

CURCA.png

Frankie Novio '22
MAJOR: BUSINESS
 FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING 

Non-fungible Token (NFTs) in Sports and Gaming

NFT’s are a fast growing industry. They use blockchain technology allowing users to trade collectables over the internet. We look to highlight the Sports and Gaming sector within NFTs since it makes up about 35% of the NFT market equating to a 2 billion dollar industry. With endorsements from large corporations like the NBA, NFL, and MLB it is certain that this technology will remain relevant for the foreseeable future.

CURCA Logo.png

Olivia Rogers '24
MAJOR: MARKETING

FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING

Social Media and Privacy Issues

​As our world has been impacted by the takeover of social media, privacy has become an issue with users among all platforms. With our research, we have found the main source of privacy issues comes from social media's cookie systems and policies along with their data collection and storage systems.

CURCA.png

Casey Rosen '23
MAJOR: MARKETING
 FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING 

Social Media and Privacy Issues

As our world has been impacted by the takeover of social media, privacy has become an issue with users among all platforms. With our research, we have found the main source of privacy issues comes from social media's cookie systems and policies along with their data collection and storage systems.

CURCA Logo.png

Javier O'Brien '24
MAJOR: MUSIC/LIBERAL ARTS

FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING

Non-fungible Tokens (NFTs) and the Music Industry

Non-fungible tokens (NFTs) may allow artists to better monetize their work. They will be able to more easily sell to and be supported by their fans, without interference from labels, streaming services, and other distributors. Fans also have the ability to "invest" in artists – as their popularity increases, the price of their NFTs may as well. NFTs represent a unique opportunity for artists and fans alike.

CURCA.png

Tyler Powers '22
MAJOR: MANAGEMENT
 FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING 

Non-fungible Tokens (NFTs) and the Music Industry

Non-fungible tokens (NFTs) may allow artists to better monetize their work. They will be able to more easily sell to and be supported by their fans, without interference from labels, streaming services, and other distributors. Fans also have the ability to "invest" in artists – as their popularity increases, the price of their NFTs may as well. NFTs represent a unique opportunity for artists and fans alike.

CURCA Logo.png

Brendan Roy '22
MAJOR: BUSINESS MANAGEMENT

FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING

Micro-influencers & Digital Marketing

This poster research how micro-influencers use digital marketing to promote products. We will review how brands connect with potential customers through popular social media platforms. In today's use of digital platforms, reaching the right customer segmentation through specific targeted ads that are created from these micro-influencers.

CURCA.png

Catarina Sanches '22
MAJOR: MARKETING
 FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING 

Micro-influencers & Digital Marketing

This poster research how micro-influencers use digital marketing to promote products. We will review how brands connect with potential customers through popular social media platforms. In today's use of digital platforms, reaching the right customer segmentation through specific targeted ads that are created from these micro-influencers.

bottom of page